In the last decade the appearance of progressively more sophisticated codes, together with the increased computational capabilities, has made XANES a spectroscopic technique able to quantitatively confirm (or discard) a structural model, thus becoming a new fundamental diagnostic tool in catalysis, where the active species are often diluted metal centers supported on a matrix. After providing a brief historical introduction and the basic insights on the technique, in this review article, we provide a selection of four examples where operando XANES technique has been able to provide capital information on the structure of the active site in catalysts of industrial relevance: (i) Phillips catalyst for ethylene polymerization reaction; (ii) TS-1 catalyst for selective hydrogenation reactions; (iii) carbon supported Pd nanoparticles for hydrogenation reactions; (iv) Cu-CHA zeolite for NH3-assisted selective reduction of NOx and for partial oxidation of methane to methanol. The last example testifies how the multivariate curve resolution supported by the alternating least-squares algorithm applied to a high number of XANES spectra collected under operando conditions allows to quantitatively determine different species in mutual transformation. This approach is particularly powerful in the analysis of experiments where a large number of spectra has been collected, typical of time- or space-resolved experiments. Finally, machine learning approaches (both indirect and direct) have been applied to determine, from the XANES spectra, the structure of CO, CO2 and NO adsorbed on Ni2+ sites of activated CPO-27-Ni metal-organic framework.