The smart cities development requires reducing energy consumption and using as much renewable energy as possible, so the widespread use of new energy vehicles is a very important measure. In this work, for the energy system configuration and energy efficiency balance of new energy vehicles, we propose an energy matching method to study its energy efficiency from the view point for energy life cycle. Nowadays, new energy vehicles mainly include battery electric vehicles (BEV) and hydrogen fuel cell vehicles (HFCEV). Firstly, we proposed the Source to Range (STR) model. Then, based on STR model, we used energy efficiency analysis chart to visually represent the conversion, delivery and consumption of the vehicle energy life cycle. Furthermore, we proposed a Source Energy Consumption Rate (SECR), which is used to evaluate the vehicles energy efficiency. Finally, based on STR model, we obtained the dividing line of the same SECR for new energy vehicles and equivalent fuel vehicles, which provides constraints on the vehicle energy system design. The results show that STR model can provide an effective tool for energy matching and energy efficiency analysis of new energy vehicles, and has a reference for product development of new energy vehicles. (C) 2019 Hydrogen Energy Publications LLC. Published by Elsevier Ltd. All rights reserved.