With the help of a judicious association between dithienylethene (DTE) units, an ytterbium ion, and a ruthenium carbon-rich complex, we describe (i) the efficient (on/off) switching of pure NIR luminescence with a photochromic unit absorbing in the UV range and (ii) the association of electrochemical and photochemical control of this NIR emission in a single system with nondestructive readout.