Ca-3(PO4)(2):1mol%Ce3+/xGd(3+) (where x = 0.5, 1.0, 3.0 and 5.0 mol%) phosphors were synthesized by the conventional combustion synthesis method. The X-ray diffraction patterns showed their rhombohedral structure with space group of R3c. The optical properties including reflectance, excitation and emission were investigated. The band gaps of the phosphors were calculated from diffuse reflectance spectra data using the Kubelka-Munk function. The photoluminescence (PL) excitation spectra exhibited the broadband 4f-5d transition of Ce3+ ions centered at similar to 265 nm. The PL emission properties of the Ca-3(PO4)(2):Ce3+/Gd3+ phosphors were studied as a function of the Gd3+ ion concentration. The Ca-3(PO4)(2):Ce3+/Gd3+ phosphor had a wide emission band ranging from 320 to 400 nm, and peaking at 365 nm. This emission is ascribed to the transition from the higher 5d band to F-2(7/2), F-2(5/2) states of the Ce3+ ion. The 365 nm peak shifted to longer wavelengths with increasing concentration of the Gd3+ ion. The CIE chromaticity diagram of Ca-3(PO4)(2):Ce3+/Gd3+ phosphor showed tunable emission colour from violet to violet-blue, suggesting that this phosphor can act as a source of violet-blue colour for application in information displays, phototherapy and photoluminescent liquid crystal displays.