We present the use of a coiled-flow inverter (CFI) for continuous-flow photochemistry at competitive photon efficiencies. The static mixer is placed inside a reaction chamber, whereas a dark adjacent chamber allows for orthogonal online reaction monitoring via fluorescence spectroscopy. The study of the aqueous visible-light induced degradation of fluorescein with ZnO-APTMS-Au photo-catalyst showcases the challenge of uniformly irradiating photoreactors with nonplanar surfaces. Fluorescence imaging is introduced as a simple method to visualize spatial gradients in the irradiance at the outer surface of such complex photoreactor geometries, allowing the analysis of photoreactor efficiency as a function of lighting configuration. We compared uniaxial and multiaxial lighting configurations and discuss the challenges associated with attaining uniform irradiance distribution of incident light on coiled-flow inverters, where chaotic advection combats light attenuation. A first calculation of the photochemical space-time yield (PSTY) for a "photo-CFI" indicates that a competitive photon efficiency can be reached as compared to other photoreactor designs.