To investigate the thermal characteristics and uniformity of a lithium-ion battery (LIB) pack, a second-order Thevenin circuit model of single LIB was modeled and validated experimentally. A battery thermal management system (BTMS) with reciprocating liquid flow was established based on the validated equivalent circuit model. The effects of the reciprocation period, battery module coolant flow rate and ambient temperature on the temperature and the temperature imbalance of batteries were studied. The results illustrate that the temperature difference can be effectively reduced by 3 degrees C when the reciprocating period is 590 seconds. The reciprocating coolant flow rate is 11.5% and 33.3% that of the unidirectional flow BTMS for cooling and heating when same thermal effects are to be achieved. Under the same ambient temperature condition, the maximum temperature and average temperature difference can be reduced by 1.67 degrees C and 3.77 degrees C, respectively, at best for the battery module investigated with a reciprocating liquid-flow cooling system. The average temperature difference and heating power consumption could be reduced by 1.2 degrees C and 14 kJ for reciprocating liquid flow heating system with period of 295 seconds when compared with unidirectional flow. As a result, the thermal characteristics and temperature uniformity can be effectively improved, and the parasitic power consumption can be significantly reduced through adoption of a reciprocating liquid flow BTMS.