Dye-semiconductor assemblies are very versatile visible light photocatalysts in terms of tunability by tweaking either dye molecules or semiconductor materials. Here, we adopted a strategy of molecular inverse design of alizarin red S (ARS) to identify the blueprint underlying the superior photocatalytic activity of ARS-TiO2 assembly. We discovered that the substituted -OH groups of anthraquinone provide visible light absorption and binding sites. Importantly, the molecular features of 1,2-dihydroxyanthraquinone (1,2-DHA) contributes mostly to the unique photocatalytic activity after binding with TiO2 with broad visible light absorption which can be maintained at high concentration of amines. Moreover, the electron-withdrawing effect of -SO3 Na+ groups increase the acidities of substituted -OH groups, leading to stronger binding and subsequent higher activity. Ultimately, in situ formed 1,2-DHA-TiO2 assembly can be a powerful photocatalyst for green light-induced selective oxidation of amines into imines with aerial O-2. This work makes evident the promise of molecular design in tailoring dye-semiconductor assemblies for visible light-induced photocatalytic selective chemical transformations. (C) 2020 Elsevier Inc. All rights reserved.