Cellulose nanocrystal (CNC)-based materials display apparently erratic wetting behaviors with contact angle (CA) variations as large as 30 degrees from sample to sample. This work hypothesizes that it is the orientation of CNC amphiphilic functionalities at the interface with air that causes the variability in CA. By exploiting relationships with the Hansen solubility parameter theory, a set of surface tension parameters is proposed for both the polar and the non-polar surfaces of cellulose I-beta nanocrystals. These coefficients elucidate the wettability of CNC materials by establishing a correlation between the wetting properties of the air/sample interface and its chemical composition in terms of non-polar moieties. Advancing/receding CA experiments suggest that, while spin-coating CNC suspensions yield purely polar films, oven-casting them produces amphiphilic surfaces. We proposed a mechanism where the state of dispersion (individual or agglomerated) in which CNCs reach the air/water interface during casting is the determining factor: while individual nanocrystals find it more stable to orient their non-polar surfaces toward the interface, the aspect ratio of CNC agglomerates favors an orientation of their polar surfaces. This represents the first compelling evidence of CNC orientation at an interface and can be applied to Pickering emulsions and nanocomposites and to the production of CNC materials with tuned wettability.