Energy is related to socio-economic development, but modern energy is essential for sustainable development. This cross-sectional study examines the determinants of purchase intention for renewable energy technology in the rural context. The research model for this study and the thirteen hypotheses were derived from various theoretical models and existing literature related to technology adoption. This empirical test is conducted based on the survey of 300 Bangladeshi rural non-users of renewable energy technology selected in a stratified random sampling method using a structured questionnaire interview. The Structural Equation Modeling using the Analysis of Moment Structures software reveals that attitude, perceived cost, perceived usefulness, knowledge, and perceived behavioral control significantly influence renewable energy purchase intention. The results indicate that social influence and perceived ease of use do not affect renewable energy technology & rsquo;s purchase intention. The results also show that knowledge and perceived usefulness are connected to attitude and perceived usefulness, whereas knowledge affects perceived ease of use, and perceived usefulness affects attitude toward the purchase of renewable energy technology. The study delivers a notable insight into the adoption of renewable energy purchase intention in Bangladesh along with managerial and policy implications. The study ends up with a discussion on the limitations and suggestions for future research. (c) 2021 Elsevier Ltd. All rights reserved.