The reaction of dehydrochlorination of 1,1,1-trichloro-2,2-bis(p-chlorophenyl)ethane, DDT, with hydroxide ions has been studied in aqueous micellar solutions of N-tetradecyl-N,N-dimethyl-3-ammino-1-propane-sulfonate, SB3-14, and N-hexadecyl-N,N-dimethyl-3-ammonio-1-propanesulfonate, SB3-16. A simple expression for the observed rate constant, k(obs), based on the pseudophase model, could explain the influence of changes in the surfactant concentration on k(obs) The kinetic effects of added electrolytes (NaF, NaCl, NaBr, and NaNO3) on the reaction rate in SB3-14 micellar media have also been studied. They were rationalized by considering the binding of the anions, which come from the added salt, to the sulfobetaine micelles and their competition with the reactive hydroxide ions for the micellar surface. Conductivity measurements have been a helpful tool in the discussion of the kinetic effects of added salts and permitted the estimation of equilibrium constants for the distribution of the anions between the zwitterionic micelles and the aqueous phase.