The amphiphilic water soluble block polyelectrolytes PMMA-b-SPGIMA and PMMA-b-QPDMAEMA are efficient surfactants for the radical emulsion polymerization. Negatively charged, neutral, and positively charged entering radicals were used in combination with polyanionically and polycationically tailored PMMA latex particles. It was shown that the rate of polymerization was very high for systems wherein the entering radical species had an electrical charge sign identical with that of the polyelectrolyte corona around the latex particle. PMMA-b-SPGMA turned out to be 4 times as efficient as compared to SDS emulsified MMA polymerization at 0.6 wt %. Systems wherein polyelectrolyte block and entering radical were of opposite sign displayed strongly reduced polymerization rates. When the polyelectrolyte barrier became thick enough, as in the case of a M-n = 26 000 PMMA-b-QPDMAEMA, no more polymerization was observed. The observed polymerization rate effects are discussed in terms of repulsion of equal charge radicals, leading to enhanced mobility and counterion mobility restriction of the radicals of opposite sign to the polyelectrolyte block. In the latter case, this slowed counterion diffusion of radicals of opposite sign leads to premature aqueous phase termination of free radicals and consequently low flux of entering radicals with low rates of polymerization. The experimental results obtained are consistent with the theoretically predicted case, where the "control by aqueous phase growth" theory for the entry of free radicals in latex particles is invalid.