Steady-state, water-gas-shift kinetics were measured on model, ceria-supported, Pd, Pt, and Rh catalysts and compared to rates obtained on alumina-supported catalysts. When ceria was calcined at low temperatures prior to addition of the precious metal, the specific rates were found to be identical for each of the metals, with an activation energy of 11 +/- 1 kcal/mol and reaction orders of zero and one for CO and H2O respectively. For comparison, specific rates on Rh/alumina were at least two orders of magnitude lower. However, ceria structure strongly affected the results. When ceria was calcined to high temperatures to increase crystallite size, prior to the addition of Pd, specific rates were a factor of 50 lower at 515 K and the activation energy was found to be much higher, 21 +/- 1 kcal/mol. By comparison with results from an earlier study of CO oxidation [17], we propose that water-gas shift on ceria-supported metals occurs primarily through a bifunctional mechanism in which CO adsorbed on the precious metal is oxidized by ceria, which in turn is oxidized by water. Deactivation of the catalyst following growth in the ceria crystallite size is due to the decreased reducibility of large ceria crystallites. The implications of these results for automotive, emission-control catalysts is discussed.