When developing its network of retail gasoline selling using pre-paid coupons the "Etalon-Auto" company paid attention to the correct structuring of its business. To this end, a holding company has been created which includes 3 firms, each of them oriented on different type of activity. Besides that an informational system developed by R-Style Software Lab. Was introduced, which provides the automatisated track-keeping of all the coupons, book-keeping, as well as the means of day-to-day management of the whale structure. Such an approach allows one to speak about setting a regular management from the Very beginning of the holding company.