The shear orientation of hexagonal and lamellar liquid crystalline phases of polymeric surfactants was investigated by rheo-optical techniques (flow birefringence (Delta n), small-angle light scattering) as well as by nuclear magnetic resonance and optical microscopy. The evolution of birefringence in the hexagonal phase is discussed for simple and oscillatory shear, and an alignment of rodlike micelles along the flow direction was found. A shear induced formation of vesicles ("onions") is observed with the lamellar phase. They displayed a characteristic four-lobe pattern in depolarized light scattering. Above a critical shear stress vesicles were degraded and perpendicularly aligned lamellae (i.e. with their normal along the vorticity direction) were obtained. A comparison of experiments performed at constant stress and constant rate revealed that the vesicle to planar lamellae transition occurred above a critical shear stress. The behavior of the polysoap lyotropic mesophases under shear, i.e, the strain dependent alignment in the hexagonal phase, the sheer induced formation of vesicles, and a transition to planar lamellae in the lamellar phase, is very similar to the behavior of lyotropic mesophases formed by low molar mass surfactants or amphiphilic block copolymers. The geometrical constraints that are introduced when amphiphilic side groups are fixed to a polymer backbone do not significantly alter the response of the mesophase to a shear deformation.