A method is described for increasing luminescence in poly(p-phenylene vinylene) (PPV) light-emitting diodes. Cis linkages were engineered into the PPV chain. These linkages interrupt conjugation and interfere with the packing of the polymer chains, which results in the formation of amorphous PPV. Large-area electroluminescent devices were prepared from this polymer, Devices made of an aluminum electrode, PPV as the luminescent layer, and an electron-transporting layer have internal quantum efficiencies of 2 percent, a turn-on voltage of 20 volts, and can carry current densities of 2000 milliamperes per square centimeter. The current density is at least an order of magnitude higher than previously obtained.