Between 1992 and 1994 a 200 kWp-rooftop programme to promote small grid-connected Photovoltaic (PV) systems was conducted in Austria. Within this programme about 100 PV systems with an average capacity of 2.28 kWp were installed. This paper investigates the socio-economic aspects of this programme and the prospects for a further dissemination of this technology. The major conclusions of this investigation are as follows: (1) The motives to invest in a PV system are: (i) environmental protection; (ii) an alternative to nuclear power; (iii) technical interest. Yet, it is also important that the public supports this purchase by means providing subsidies. (2) The purchase of a PV system leads to different changes in consumer behaviour. Consumers with low initial consumption increased their electricity demand slightly, while the majority of consumers with high initial electricity demand saved electricity. (3) The financial incentives in the programme were not optimally designed. With the same amount of total subsidies it would have been possible to promote more PV systems. (4) The key factors for a further dissemination of PV systems are: (i) financial incentives; (ii) a reduction of the investment costs; (iii) increase in reliability; (iv) distribution of information; (v) enhancement of environmental awareness.