The diffusion-limited hybridization kinetics of analyte in solution to a receptor immobilized on a biosensor or immunosensor surface is analyzed within a fractal framework. The data may be analyzed by a single- or a dual-fractal analysis. This was indicated by the regression analysis provided by Sigmaplot (Sigmaplot, Scientific Graphing Software, User's Manual, Jandel Scientific, CA, 1993). It is of interest to note that the binding rate coefficient and the fractal dimension both exhibit changes, in general, in the same direction for both the single-fractal and the dual-fractal analysis examples presented. The binding rate coefficient expression developed as a function of the analyte concentration in solution and the fractal dimension is of particular value since it provides a means to better control biosensor or immunosensor performance.