The use of rotating vane geometries for the measurement of the flow properties of very non-Newtonian liquids has become increasingly popular over the last 20 years. Originally, these geometries were used to measure the apparent yield stresses of inorganic dispersions, but have more recently been used to measure other rheological parameters also. These include the low-strain modulus and the steady-state flow-curves of structured liquids. The particular advantages of the vane geometry are its simplicity of fabrication, ease of cleaning and more than anything else, its elimination of serious wall-slip effects. The development of the vane technique and the theory to go with it, together with its use in various areas are described, where these areas include inorganic colloidal dispersions, foods, bioengineering fermentation broths, etc. (C) 2001 Elsevier Science B.V. All rights reserved.