The interplay of photochromism and fluorescence was studied by attaching anthracene as chromophore to dithienylperfluorocyclopentene (1,2-bis[5-anthryl-2-methylthien-3-yl]perfluorocyclopentene, Ac-BMTFP). The blue fluorescence of the open isomer of Ac-BMTFP is suppressed by the ring-closure reaction.:The spectroscopic properties and the reaction dynamics of this compound were characterized by measurements of the fluorescence yield and decay dynamics, and the quantum yields of the photochromic ring-closure and ring-opening reactions, as well as the spectra and time evolution of reaction intermediates. The data are analyzed in terms of a model potential and single-electron density matrices,which are calculated using the collective electronic oscillator (CEO) approach and the INDO/S semiempirical Hamiltonian. For the ring-opening reaction, single-exponential decays with a time constant of 8 +/- 0.5 ps were determined for the photoinduced bleaching and absorption transients. In contrast, because of the presence of reacting and nonreacting conformers, the dynamics measured for ring closure are more complex. Both conformers of the open isomer undergo a fast electronic-conformational relaxation on a time scale of approximate to0.9 ps after excitation of the S-1 or S-3 state. Nonreacting conformers fluoresce with a distribution of lifetimes ranging from less than 100 ps to more than 400 ps. Reacting conformers reach a precursor state with a lifetime of 10 ps from which the ring-closure reaction takes place. The rates of the ring-opening and ring-closure reactions are determined as 9.5 x 10(9) and 6 x 10(10) s(-1), respectively. Rather than being a drawback, the presence of different conformers in the sample is argued to be a requirement for applications relying on efficient switching of the fluorescence.