In recent years, the improvement of energy efficiency has become an urgent issue in industrial countries. Reflector materials with enhanced reflectivity open up the possibility of increasing lighting efficiency in order to economize the illumination energy. Meanwhile, large-area coating of aluminum strips by EB-PVD in order to achieve enhanced optical reflectivity of up to 96% has been established in industry for the purpose of reflector mass production. The reflection increasing layer system consisting of three layers of aluminum, silicon dioxide and titanium dioxide is coated on aluminum strips, which are up to 1250 mm wide. The latest production start of such a new air-to-air coating line, allowing strip speeds of at least 20 m/min, occurred some months ago. The process management of the individual EB-PVD process steps and the ellipsometrical online layer measurement on the moving strip will be presented. The highly productive air-to-air coating line for long time deposition cycles of up to 120 production hours without interruption will be introduced. Finally, this paper has analyzed the coating results on anodized as well as lacquered strips, and discussed tendencies of product development.