Ionomers, containing both carboxylate and sulfonate anions on the polymer backbone, based on metal cations like Mg+2 and Ba+2 were prepared by sulfonating maleated styrene-ethylene/butylene-styrene block copolymer, hereafter referred to as m-SEBS, followed by its neutralization by metal acetates. Infrared spectroscopic studies reveal that sulfonation reaction takes place in the para position of the benzene rings of polystyrene blocks and metal salts are formed on neutralization of the precursor acids. Dynamic mechanical thermal analyses show that sulfonation causes increase in T-g of the rubbery phase of m-SEBS and decrease in tan delta at T-g of the hard phase, along with formation of a rubbery plateau. The changes become more pronounced on neutralization of the sulfonated maleated SEES, and the effect is greater in the case of Ba salt. Dielectric thermal analyses (DETA) show that incorporation of ionic groups causes profound changes in the dielectric constant (epsilon') of m-SEBS. In addition to the low temperature glass-rubber transition, the plot of epsilon' vs, temperature shows occurrence of a high-temperature transition, also known as the ionic transition. Activation energy for the dielectric relaxation could be determined on the basis of frequency dependence of the ionic transition temperature. Two values of the activation energy for the dielectric relaxation refer to the presence of two types of ionic aggregates, namely multiplets and clusters. Incorporation of the ionic groups causes enhancement in stress-strain properties as well as retention of the properties at elevated temperatures (50 degrees and 75 degrees C), and the effect is more pronounced in the case of Ba ionomer. Although sulfonated ionomers show greater strength than the carboxylated ionomers, the sulfonated maleated ionomers show higher stress-strain properties in comparison to both sulfonated and carboxylated ionomers.