Using pyrene and homologous alkyl derivatives of fluorescein as fluorescent probes, this work examines the partitioning coefficients of hydrophobic solutes in aqueous dispersions of Pluronic block copolymers (poly(ethylene oxide)-block-poly(propylene oxide)-block-poly(ethylene oxide)). An incremental approach is developed, allowing measurement of the free energy of transfer of a methylene group from aqueous media into the micelles. Effects of variation of length of the ethylene oxide (EO) and the propylene oxide (PO) blocks in Pluronic molecules on the partitioning characteristics of the solutes are established. A simple reciprocal relationship between partitioning coefficients of the solute and critical micellization concentration is demonstrated.