The photochemical reactions (Z-E isomerization and photocyclization) of the s-cis and s-trans rotamers of (Z)-1-[2-(1-methryl)-2-phenylethene (Z2APE) were investigated. The absorption, steady-state and picosecond time-resolved fluorescences, and transient absorption spectra were measured in order to achieve a better understanding of the rotamer photochemistry. The spectra were compared with those of the model compounds ((Z)-1-[2-(1 -methylanthryl)]-2-phenylethene: Z1Me2APE and (Z)-1 -[2-(3-methylanthryl)]-2-phenylethene: Z3Me2APE). It is confirmed that the s-trans rotamer undergoes only Z-E adiabatic isomerization and that the s-cis rotamer mainly photocyclizes to give the dihydrophenanthrene-type intermediate with a much faster rate constant (k(cyc) = 2.3 x 10(10) s(-1).) The reason Z2APE does not give an aromatized pholocyclization product (1,2-naphtho[a]anthracene, NA) is that the return of the dihydrophenanthrene-type intermediate to the Z isomer is much faster than the oxidation to produce NA.