Polycrystalline single phasic mixed ferrites belonging to the series Ni1-xZnxFe2O4 for various values of x have been prepared by conventional ceramic techniques. Pre-characterized nickel zinc ferrites were then incorporated into a natural rubber matrix according to a specific recipe for various loadings. The processability and cure parameters were then determined. The magnetic properties of the ceramic filler as well as the ferrite loaded rubber ferrite composites (RFC) were evaluated and compared. A general equation for predicting the magnetic properties was also formulated. The validity of these equations were then checked and correlated with the experimental data. The coercivity of the RFCs almost resemble that of the ceramic component in the RFC. Percolation threshold is not reached for a maximum loading of 120 phr (parts per hundred rubber by weight) of the filler. These studies indicate that flexible magnets can be made with appropriate magnetic properties namely saturation magnetisation (M-s) and magnetic field strength (H-c) by a judicious choice of x and a corresponding loading. These studies also suggest that there is no possible interaction between the filler and the matrix at least at the macroscopic level. The formulated equation will aid in synthesizing RFCs with predetermined magnetic properties.