ZnS nanorods were synthesized in lamellar liquid crystals of C12E4 by mixing zinc ions and thioacetamide (TAA) solution. The effects of the reactant concentration and the surfactant/water molar ratio in the liquid crystal system on the morphology and size of the ZnS particles were investigated. The prepared ZnS particles are regular nanorods having a width of about 60 nm and a length of about 80-380 nm, with a largest aspect ratio of about 6.3. A lamellar liquid crystal templating mechanism has been proposed to interpret the experimental results.