1,4-Dibromo-2,5-bis(bromomethyl)benzene was used as a bifunctional initiator in cationic ring opening polymerization (CROP) of tetrahydrofuran. The resulting macromonomer, with a central 2,5-dibromobenzene ring, was reacted in combination with 2,5-dihexylbenzene-1,4-diboronic acid by a Suzuki coupling, in the presence of Pd(PPh3)(4) as catalyst, leading to a poly(p-phenylene) (PPP) with alternating polytetrahydrofuran (PTHF) and hexyl side chains. A polystyrene (PSt) based macromonomer with a central benzene ring bearing cyclic boronic acid propanediol diester groups, synthesized by atom transfer radical polymerization (ATRP), was also used as partner for PTHF in the cross-coupling reaction. A PPP with alternating PSt and PTHF side chains was obtained. PTHF macromonomer was also homopolymerized by a Yamamoto reaction. The resulting PPPs have high solubility in common organic solvents at room temperature. The new polymers were characterized by GPC, H-1 NMR, C-13 NMR, IR and UV analysis. Thermal behavior of the precursor PTHF macromonomer and the final polyphenylenes were investigated by TGA and DSC analyses and compared.