Changing conditions in the companies have necessarily led to changes in the work in thermodynamics groups in industry during the last 20 years. While many companies have reduced activities in the field of applied thermodynamics or even have closed their thermodynamics group, other companies, including Bayer, have put more emphasis in the field of applied thermodynamics. Here, ten industrial directions in the field of applied thermophysical properties are discussed. It is shown, where and when expertise in applied thermodynamics within the company is needed. At Bayer, this expertise can be delivered most efficiently by a group of thermodynamicists who use either internal sources, e.g. a laboratory, a database or estimation methods, or coordinate and supervise the use of external sources.