In dynamically loaded journal bearings it is important to predict and assess the performance of lubricants within the bearing with respect to friction, wear and load bearing capacity over a wide range of operating conditions. In this paper, a mathematical model is described which allows for a systematic study of the effects of shear-thinning, pressure-thickening and temperature-thinning viscosity on the dynamics and stability of a journal bearing. It is also shown that the thermal conductivity of the bearing can have a major effect on the minimum oil film thickness attained in the bearing.