The relation between the electronic structure of alpha-substituted ketones and their reactivity in the racemic and enantioselective platinum-catalyzed hydrogenation has been investigated using a combined theoretical and experimental approach. A correlation between the keto carbonyl orbital energy and the hydrogenation rate has been found, which rationalizes the effect of the substituent on the rate of hydrogenation. The uncovered relationship between the keto carbonyl orbital energy and the hydrogenation rate provides a rational explanation for the often observed rate acceleration that occurs when cinchona-modified platinum is used as a enantioselective hydrogenation catalyst. The previously suggested model for enantiodiscrimination based on the different stability of the diastereomeric complexes formed between the reactant and the cinchona modifier is discussed in the light of the new kinetic findings.