Rheological models of complex fluids with a physically restricted microstructure are analyzed to obtain general classes of dynamical evolution equations for these materials. These classes insure that the appropriate mathematical constraints, associated with each type of physical restriction, are consistently incorporated into the corresponding model development. Describing the microstructure of the complex fluid with a second-rank tensor variable, a general class of dynamical evolution equations is derived for three physically meaningful constraints associated with constancy of the invariants of this microstructural tensor. The physical rationale for each of these constraints is discussed, and a corresponding set of constrained dynamical evolution equations is derived in general terms.