The synthesis and lyotropic liquid-crystalline (LLC) phase behavior of a homologous series of intrinsically cross-linkable gemini surfactants are described. These novel bis(alkyl-1,3-diene)-based phosphonium gemini amphiphiles exhibit "normal" hexagonal (H-I), Type I bicontinuous cubic (Q(I)), and lamellar (L-alpha) phases in water, and can be photocross-linked with retention of phase architecture in each case. On the basis of their locations on the phase diagram, their powder X-ray diffraction profiles, and the physical properties of the cross-linked materials, the Q(I) phases formed by these gemini monomers are consistent with four possible bicontinuous cubic architectures with P or I space group symmetry that have been identified previously for small molecule amphiphiles. The extent of polymerization (i.e., the degree of diene conversion) achieved in the LLC phases was determined to be in the 23% to 71% range using UV-vis spectrometry, which is more than sufficient to extensively stabilize the systems. The resulting cross-linked H-I, L-alpha, and Q(I) phases are stable up to 300 degreesC in air. To our knowledge, these reactive amphiphiles constitute the first example of a polymerizable gemini surfactant, and the first example of a cross-linkable amphiphile system that can be polymerized in both the H-I and a Q(I) mesophase with retention of phase microstructure.