We present a femtosecond UV-mid-IR pump-probe study of the photochemical ring-opening reaction of the spiropyran 1',3',3',-trimethylspiro-[-2H-1-benzopyran-2,2'-indoline] (also known as BIPS) in tetrachloroethene, using 70 fs UV excitation pulses and probing with 100 fs mid-IR pulses. The time evolution of the transient IR absorption spectrum was monitored over the first 100 ps after UV excitation. We conclude that the merocyanine product is formed with a 28 ps time constant, contrasting with a 0.9 ps time constant obtained in previous investigations where the rise of absorption bands at visible wavelengths were associated with product formation. We deduce from the observed strong recovery of the spiropyran IR absorption bleaches that, in tetrachloroethene, the main decay channel for the S, excited state of the spiropyran BIPS, is internal conversion to the spiropyran So state with a quantum yield of greater than or equal to0.9. This puts an upper limit of 0.1 to the quantum yield of the photochemical ring-opening reaction.