Results from an experimental investigation of BQ01 nanofiltration (NF) are reported in this paper aiming at delineating the role of process parameters, on BQ01 performances. The data highlight the specific behavior of BQ01 membranes in response to solute type and to variations in solution concentration. Variations in permeability and separation factors due to the presence of electrolytes are recorded. It is demonstrated that the concentration polarization cannot explain the observed variations. To elucidate the mechanisms related to this particular membrane, another approach based on conformational properties of polymer coating (sulfonated polyphenylene oxide, SPPO) is proposed and discussed in relation with characterization results. The hypothesis about mechanisms that are developed in this part will be confronted to a series of NF experiments under the same operating conditions but under electric field (ENF) in part 2 of this study.