Nanocrystalline thin films of TiO2 cast on an optically transparent indium tin oxide glass were sensitized with ruthenium homo- and heterobinuclear complexes, [LL'Ru(BL)RuLL'](n+) (n = 2, 3), where L and L' are 4,4'-dicarboxy-2,2'-bipyridine (dcb) and/or 2,2'-bipyridine (bpy) and BL is a rigid and linear heteroaromatic entity (tetrapyrido[3,2-a:2',3'-c:3",2"-h:2''',3'''-j]phenazine (tpphz) or 1,4-bis([1,10]phenanthroline[5,6-]imidazol-2-yl)benzene (bfimbz)). The photophysical behavior of the Ru(II)-Ru(II) diads in solution indicated the occurrence of intercomponent energy transfer from the upper-lying Ru --> bpy charge-transfer (CT) excited state of the Ru(bpy)(2) moiety to the lower-lying Ru --> dcb CT excited state of the Ru(bpy)(dcb) (or Ru(dcb)(2)) subunit in the heterobinuclear complexes. These sensitizer diads adsorbed on nanostructured TiO2 surfaces in a perpendicular or parallel attachment mode. Adsorption was through the dcb ligands on one or both chromophoric subunits. The behavior of the adsorbed species was studied by nanosecond time-resolved transient absorption and emission spectroscopy, as well as by photocurrent measurements. In the TiO2-adsorbed samples where BL was bfimbz, the electron injection kinetics was very fast and could not be resolved because an electron is promoted from the metal center to the dcb ligand directly linked to the semiconductor. In the TiO2-adsorbed samples where BL was tpphz, for which, in the excited state, a BIL localization of the lowest-lying metal-to-ligand charge transfer (MLCT) is observed, slower injection rates (9.5 x 10(7) s(-1) in [(bpy)(2)Ru(tpphz)Ru(bpy)(dcb(-))](3+)/TiO2 and 5.5 x 10(7) s(-1) in [(bpy)(dcb)Ru(tpphz)Ru(bpy)(dcb(-))](3+)/TiO2) were obtained. Among the systems, the heterotriad assembly [(bpy)(2)Ru(bfimbz)Ru(bpy)(dcb(2-))](2+)/TiO2 gave the best photovoltaic performance. In the first case, this was attributed to a fast electron injection initiated from a dcb-localized MLCT; in the second case, this is attributed to improved molecular orientation on the surface, which was due to rigidity and, at the same time, linearity of the heterotriad system, resulting in a slower charge recombination between the injected electron and the hole.