In this paper, a new scheme is introduced to measure the matrix bounds of the continuous and discrete Riccati equations. By estimating upper and lower matrix bounds of the solution of the unified algebraic Riccati equation (UARE), the same measurements for the solutions of the continuous and discrete Riccati equations, respectively, can be obtained in limiting cases. According to these obtained matrix bounds, several eigenvalue bounds are also defined. All the proposed results for the UARE are new and more general than previous work. Some obtained results are compared with those of the literature. Via numerical examples, it is shown that in some cases the presented results are tighter than the existing ones.