omega-(p-Vinylphenyl)alkanols, including methanol, ethanol, propanol, pentanol, and hexanol, have been partially alkoxidated with potassium naphthalene to initiate anionic polymerization of ethylene oxide (EO) in order to directly prepare the corresponding alpha-p-vinylphenylalkyl-omega-hydroxy poly(ethylene oxide) (PEO) macromonomers. p-Vinylphenylmethanol, i.e. p-vinylbenzyl alcohol (VBA) afforded the expected well-defined macromonomer via living polymerization mechanism and the kinetics have been examined as a function of extent of potassium-alkoxidation. Other alcohols such as p-vinylphenylpropanol (VPP), -pentanol (VPPT), and -hexanol (VPH) were also successful to afford the corresponding PEO macromonomers, while p-vinylphenylethanol (VPE) alkoxide polymerized EO to give p-divinylbenzene and poly(ethylene glycol) without p-vinylphenylethoxy end group, which were supposed to form by a very facile intramolecular chain transfer of the activated oligomeric alkoxide chain end to abstract a benzylic proton of the initiating fragment. (C) 2003 Elsevier Science Ltd. All rights reserved.