Free radical emulsion polymerization of methyl methacrylate (MMA) and 2-ethylhexyl acrylate (EHA) results in the synthesis of pressure-sensitive adhesives (PSAs) with good tack properties. Management of both the copolymer composition and the polymerization process allows one to control the behavior of the PSA. Semicontinuous (SC) processes create polymer particles whose instantaneous composition is close to that of the feed particle The SC Mixture process (continuous feeding with comonomer blends) affords nearly homogeneous latex particles and PSA films. The SC Gradient process (separate feedings at inversely varying rates) affords heterogeneous particles and films. The Batch process leads to somewhat heterogeneous films, but the hard (MMA-rich) microdomains are made compatible with their soft (EHA-rich) matrix because of the assumed formation of tapered-type copolymers. Tack measurements indicate the importance of the particle and film structures. Too much hardness or softness leads to unacceptable lacks of adhesion and cohesion, respectively. Homogeneous structures prove adequate, but their tack properties collapse with rising temperature. Heterogeneous structures, with extensive phase segregation, prove unsatisfactory because they lack adhesion and cohesion. Finally, the association of well-balanced composition and compatible heterogeneity is the criterion for suitable PSA behavior. (C) 2003 Wiley Periodicals, Inc.