In terms of the tensor analysis technique, the relative N-S equations and the energy equation in a rotating helical coordinate system are presented in this paper. Convective heat transfer in the rotating helical pipes with circular cross-section is investigated employing theoretical and numerical method. A perturbation solution up to the secondary order is obtained for a small Dean number. Variations of the temperature distribution with the force ratio (the ratio of the Coriolis force to the centrifugal force), the curvature and the torsion are discussed in detail. Present studies also show the natures of the Nusselt number, as well as the effects of the force ratio, the curvature, and the torsion. This study explores many new characteristics of convective heat transfer in the rotating helical pipes and covers wide ranges of parameters. (C) 2003 Elsevier Ltd. All rights reserved.