Data are presented on the adsorption of the colloidal dye Disperse Blue 3 onto polyester fabric (Dacron 54, Stile 777), the fabric being pretreated with different amounts of the surfactant potassium ethyl xanthogenate (PEX). This study has been made by means of both the evolution of the zeta potential of the fiber/dye interface and the behaviour of the surface free energy components of the above systems. The kinetics of adsorption of the process of dyeing, using 10(-4) M of PEX in the pretreatment of the fabric, shows that increasing temperature of adsorption decrease the amount of colloidal dye adsorbed onto the fabric. This fact shows that the principal mechanism involved in this adsorption process is physical in nature. The adsorption isotherms of the colloidal dye onto polyester pretreated with different amounts of PEX, shows that the adsorption of the dye is favored with the increase in the concentration of the surfactant used in the pretreatment. This fact shows that the pretreatment with PEX is a very interesting aspect of interest in textile industry. The zeta potential of the system fabric/surfactant shows that this parameter is negative (about -25 mV) for the untreated fiber and decreases in absolute value for increasing concentration of the surfactant on the fiber, the value of the zeta potential of the system being -5 mV for 10(-2) M of PEX. This behavior can be explained for the chemical reaction nucleophilic attack between the carboxyl groups of polyester, ionized at pH 8, and the thiocarbonyl group of the xanthogenate ion. On the other hand, the zeta potential of the system polyester pretreated with PEX/Disperse Blue 3 at increasing concentrations of the surfactant and the dye shows that this parameter increases its negative value strongly with increasing concentration of the surfactant used in the treatment. This can be explained for the hydrogen bonds between the hydroxy groups of the dye and the S- ions of the thiocarbonyl group of the surfactant preadsorbed onto the fiber. (C) 2003 Elsevier Inc. All rights reserved.