We demonstrate the controlled growth of high aspect ratio anatase TiO2 nanorods by hydrolysis of titanium tetraisopropoxide (TTIP) in oleic acid (OLEA) as surfactant at a temperature as low as 80 degreesC. Chemical modification of TTIP by OLEA is proven to be a rational strategy to tune the reactivity of the precursor toward water. The most influential factors in shape control of the nanoparticles are investigated by simply manipulating their growth kinetics. The presence of tertiary amines or quaternary ammonium hydroxides as catalysts is essential to promote fast crystallization under mild conditions. The novelty of the present approach relies on the large-scale production of organic-capped TiO2 nanocrystals to which standard processing of colloidal nanocrystals, such as surface ligand exchange, can be applied for the first time. Concentrated colloidal titania dispersions can be prepared for a number of fundamental studies in homogeneous solutions and represent a new source of easily processable oxide material for many technological applications.