The Gibbs-Duhem equation for interfaces between nematic liquid crystals and isotropic fluids is formulated and shown to be a generic equation for soft anisotropic surfaces. The one-to-one correspondence between the nematic and crystalline surface Gibbs-Duhem equations is established. Consistency between the surface Gibbs-Duhem equation and the classical equations of interfacial nematostatics is shown. Using a phase space that takes into account thermodynamics, liquid crystalline order, and geometric variables, the generalized nematic surface Gibbs-Duhem equation reveals the presence of couplings between shape, adsorption, temperature, and average molecular orientation. Merging the thermodynamic analysis with nematostatics results in a model for morphactancy, that is, adsorption-induced interfacial shape selection. The specific roles of gradient bulk Frank elasticity, interfacial tension, and anchoring energy are elucidated by analyzing particular paths in the thermodynamic-geometric phase space. (C) 2004 American Institute of Physics.