We present a self-consistent field theory model for the self-assembly behavior of rod-coil block copolymers. The orientational interactions between the rods were modeled through a Maier-Saupe interaction, while the enthalpic interactions between rods and coils were modeled through a standard Flory-Huggins approach. We outline a "real-space" numerical approach to solve the self-consistent field equations for such rod-coil block copolymers. A major focus of our work is upon the nonlamellar phases observed in the experiments on such polymers. To develop a physical understanding of these phases and their regimes of occurrence, we compute the two-dimensional phase diagram for our model. The latter shows significant departures from the one-dimensional phase diagram, but matches qualitatively with the existing experimental results. We also present scaling arguments that rationalize the numerical results for the self-assembly behavior. (C) 2004 American Institute of Physics.