Laser-induced dispersed fluorescence spectra of benzoic acid dimer in the cold environment of supersonic jet expansion have been reinvestigated with improved spectral resolution of measurements. The spectra are analyzed with the aid of the normal mode vibrations of the dimer calculated by the ab initio quantum chemistry method at the DFT/B3LYP/6-311+G** level of theory. The analysis reveals that the low-frequency intermolecular hydrogen bond modes are mixed extensively with the carboxyl as well as aromatic ring vibrations upon electronic excitation. The mode mixing is manifested as the complete, loss of mirror symmetry relation between the fluorescence excitation and dispersed fluorescence spectra of the S-1 origin, and appearance of large number of cross-sequence transitions when the DF spectra are measured by exciting the low-energy vibrations near the S, origin. The cross-sequence bands are found in all the cases to be the combinations of two nontotally symmetric fundamentals consisting of one of the intermolecular hydrogen bond modes and the other from the aromatic ring and carboxyl group vibrations. The implications of this mode mixing on the excited state dynamics of the dimer are discussed. (C) 2004 American Institute of Physics.