The objective of this work was to develop products for the anti-graffiti market using a product design framework that takes into account the company core practices and meets customer expectations. Product development comprised several concurrent steps including market research and analysis to determine the market potential using a Quality Functional Deployment tool. From market research it was estimated that anti-graffiti products had significant potential within Australia. A range of technical and quality parameters were tested. The Hildebrand and Hansen solubility parameters, viscosity and diffusivity estimates were mainly used for technical evaluation of products. An iterative process was used throughout in conjunction with parameter restraints to meet environmental sustainability, waste reduction and minimize resource consumption. The result was a cost effective product, tailored to customer expectations.