By means of the Jeener-Broekaert nuclear magnetic resonance pulse sequence, the proton spin system of a liquid crystal can be prepared in quasiequilibrium states of high dipolar order, which relax to thermal equilibrium with the molecular environment with a characteristic time (T-1D). Previous studies of the Larmor frequency and temperature dependence of T-1D in thermotropic liquid crystals, that included field cycling and conventional high-field experiments, showed that the slow hydrodynamic modes dominate the behavior of T-1D, even at high Larmor frequencies. This noticeable predominance of the cooperative fluctuations (known as order fluctuations of the director, OFD) could not be explained by standard models based on the spin-lattice relaxation theory in the limit of high temperature (weak order). This fact points out the necessity of investigating the role of the quantum terms neglected in the usual high temperature theory of dipolar order relaxation. In this work, we present a generalization of the proton dipolar order relaxation theory for highly correlated systems, which considers all the spins belonging to correlated domains as an open quantum system interacting with quantum bath. As starting point, we deduce a formulation of the Markovian master equation of relaxation for the statistical spin operator, valid for all temperatures, which is suitable for introducing a dipolar spin temperature in the quantum regime, without further assumptions about the form of the spin-lattice Hamiltonian. In order to reflect the slow dynamics occurring in correlated systems, we lift the usual short-correlation-time assumption by including the average over the motion of the dipolar Hamiltonian together with the Zeeman Hamiltonian into the time evolution operator. In this way, we calculate the time dependence of the spin operators in the interaction picture in a closed form, valid for high magnetic fields, bringing into play the spin-spin interactions within the microscopic time scale. Then, by adopting the spin-temperature density operator to represent the collective state of the spin system, and removing the traditional hypothesis of high temperature, we deduce an expression for the first order quantum contribution to T-1D(-1), in terms of spectral densities, with coefficients in form of spin traces. The properties that distinguish our result from the high-temperature T-1D(-1) are as follows. (a) It is exclusively associated to cooperative fluctuations. (b) Because of its quantum character, it relies on both considering the lattice degrees of freedom quantum mechanically and including the spin-spin interactions in the microscopic time scale. With regard to the average dipolar Hamiltonian, only the nonsecular part plays a relevant role. (c) Associated with the structure of the spin operator involved in the quantum contribution, a term arises which is proportional to the number of spins in the correlated molecular domains, showing that the quantum contribution may be of macroscopic size in highly correlated systems. When applied to nematic liquid crystals, the new term exhibits the typical nu(-1/2) Larmor frequency dependence through the spectral density of the OFD, in consistence with the experimental results. (C) 2004 American Institute of Physics.