Blown films of ethylene/methacrylic acid copolymers and ionomers can exhibit pronounced directional tear, meaning that. a tear can propagate with much less resistance in a particular direction. However, films blown from the same resin can exhibit different preferred tear directions, which depend on the process conditions. Through wide- and small-angle X-ray scattering, we demonstrate that this directional tear behavior is a direct result of the orientation of the lamellar polyethylene crystallites in these films; tears propagate more readily between lamellae than through lamellae, as previously recognized for low-density polyethylene homopolymer. Unlike polyethylene homopolymer, however, an increase in the blowup ratio during the film processing of ethylene/methacrylic acid copolymers and ionomers leads to a 90degrees rotation of the lamellae that form upon subsequent crystallization. The lamellar rotation arises from a change in the orientation of the row nuclei that form after the melt is inflated and produces a consequent rotation of the preferred tear direction.