It is possible to demonstrate the value of R&D (Research and Development) through aligning the development of new technologies with portfolio business needs. Furthermore, it is possible to determine the value of individual new technologies in terms of NPV (Net Present Value) and EMV (Expected Monetary Value) as well as the Opportunity Cost of delaying development, Finally, it is possible, based upon comparative assessment, to prioritize technology development timing based upon the amount of value each adds as well as how much it will be applied.