Absorption and emission properties of DMABN-F4, the tetrafluoro analogue of DMABN, have been investigated and compared with the parent compound. Unlike in DMABN, this new compound exhibits only a highly solvaiochromic and strongly red-shifted charge transfer (CT) fluorescence and is characterized by the absence of an LE band even in nonpolar solvents. This evidences the faster formation of CT in the excited state as compared to DMABN. The low quantum yield values of DMABN-F4 suggest that the high rate of nonradiative decay takes place via internal conversion (IC) rather than intersystem crossing (ISC) as no phosphorescence is observed in rigid glass solvents at 77 K in contrast to DMABN. The emission transition moment and radiative rate constant values of DMABN-F4 in medium and highly polar solvents point to a forbidden emission in the excited state similar to that of DMABN. Electronic structure and twist potentials were also studied by quantum chemical calculations using ab initic, and semiempirical methods. In contrast to DMABN, the dimethylamino group in DMABN-F4 is found to be twisted by around 30-50 degrees, but the photophysics are concluded to be analogous to DMABN with the addition of a very fast IC channel.