In this work, we examine the effect of small additions of cationic quaternary ammonium salts (QAS) of different molecular weight on the rheology of an industrial ceramic suspension deflocculated with sodium polyacrylate and sodium metasilicate. The observed shear thinning behaviors obey the typical power law of fluid theology. In order to characterize the theological behavior of these slurries, three new parameters are introduced: a low shear rate consistency index and two transient viscosities, distant from the equilibrium, after increasing and decreasing the shear rates. These parameters vary with polyacrylate molecular weight and on additions of small quantities of QAS, which we found to be useful for decreasing the slurry viscosity. (c) 2005 Elsevier B.V. All rights reserved.