At present Melonal (2,6-dimethyl-5-hepten-1-al) fragrance is industrially produced by a Darzens reaction from 6-methyl-5-hepten-2-one, with ethylchloroacetate as reagent. We present here a novel halogen-free synthesis strategy that involves the chemoselective oxidation of Citral (3,7-dimethyl-6-octen-1-al), a common compound in the fragrance industry, with H2O2 and Sn-Beta or Sn-MCM-41 as catalysts. The performance of tin Lewis acid sites is compared with other potential catalytic sites, and it is found that aluminium Bronsted acid sites and zirconium or titanium Lewis acid sites are less efficient and selective than Sn. In the case of Ti, epoxidation by-products could be found. The re-usability of Sn-Beta zeolite is discussed, as is the heterogeneity of the reaction. (c) 2005 Elsevier Inc. All rights reserved.